Design reference: this page is not presented as a completed Benson Display client project. Use the layout and fixture ideas to describe your own requirements; specifications and project scope need separate confirmation.
E-Sports Cool: Logitech G Themed Gaming Experience Store Design Analysis
This set of renderings presents a Logitech G-themed e-sports experience store, built around the concept of “professional competition + immersive experience” to create a specialized space perfectly suited for displaying and testing gaming peripherals.
Shop Overview
With a layout spanning approximately 10 meters in width and 9 meters in depth, the store covers a functional area of about 80–100㎡. Designed as a mid-sized e-sports themed zone within a shopping mall or exhibition space, it focuses on peripheral displays and interactive experiences.
Layout and Hardware Configuration
The store is divided into several thoughtfully designed zones. The professional esports experience area features an elongated gaming station in black with neon blue accents, paired with four Logitech G gaming chairs. A background wall equipped with a quad-screen setup broadcasts live e-sports matches, while gaming station surfaces are printed with logos of teams such as G2 ESPORTS and SHOCK, recreating the atmosphere of a professional gaming arena.
Nearby, multi-tiered black metal display cases with neon blue trims showcase peripherals like keyboards and mice. The upper layers incorporate screens displaying product information, while the middle shelves present the items. Player posters emphasize the “used by pros” appeal, and the combination of metal frames and acrylic panels enhances both durability and visual clarity.
A dedicated sim-racing booth enclosed by a neon blue frame offers an immersive racing experience. Equipped with a Logitech G steering wheel, seat, and racing simulation setup, the booth features motivational text such as “BECOME A RACING LEGEND,” highlighting peripherals tailored to simulation genres.
Individual product testing stations are also provided, allowing customers to try out keyboards and mice independently. These stations are seamlessly connected to the display area, supporting a natural flow from testing and learning to purchasing.
Interior Design Style: E-Sports Cool
The store’s aesthetic is built around a “black + neon blue” color scheme, incorporating sharp angular lines, e-sports IP branding, and gaming-themed decorations to replicate the feel of a professional e-sports venue. This design resonates strongly with the tastes of the young gaming community.
The base color is solid black, energized by neon blue accents in trims, logos, and lighting, creating a visually striking environment. The high-tech appearance of the products themselves acts as dynamic decor within the space.
Material selections reinforce the theme: the floor uses black anti-slip textured tiles, ideal for high-interaction scenarios, while dark gray matte wall panels help screens and display cases stand out as visual focal points.
Design Features
Centered on the idea of “e-sports + immersive experience,” this store strengthens product positioning through authentic competitive setups, displays a wide range of peripherals efficiently via tiered cases, and enhances user engagement with multi-scenario testing zones. It not only meets the retail needs of gaming peripherals but also creates a distinctive and memorable shopping experience rooted in professional-grade trial opportunities.