Overall Designs
How does your flower business want to evoke a specific emotion in the customer? The emotion of your flower store could be expressed through many different themes including nordic minimalist, french country or modern urban. All aspects of the overall flower store design including the materials used, the colours chosen and the lighting used, should reflect this emotional theme. For example, if a flower store is focused on a more natural rustic feel, then lots of raw materials like wood and metal as well as earth tones/grey greens would be used. If a flower shop focused on a modern, stylish feel, glass and black metal would be used along with bold contrasting colours.
Display Racks
Shelving designed effectively should have levels, items, and be enjoyable to look at. High-profit featured flowers/bouquets should be placed at the correct shelf height so the customer sees them at eye level for easy viewing. The decorative shelf display should be displayed on a top shelf or high enough on the wall so customers can view the large floral arrangements and dried flowers creating an inviting atmosphere. Different display designs that are available are tiered, island-style, wall mounted and designer installations.
Decoration & Fixtures
For a florist, lighting is one of the most important elements. Basic lighting should be evenly distributed to brighten and illuminate the entire room; either with recessed or track lighting. Ambient lighting enhances the overall feel of the space with the addition of warm tones LED strips installed in the corners and below the countertop that creates a very warm, inviting feeling. The use of uniformly style flower buckets and providing a preventative method to prevent the floor from qater damage or to create an underground drain.
Why you should choose the Benson Display manufacturer
With Benson Display, you will gain a partner who truly understands your retail flower store’s needs. Benson Display focuses on creating custom products, and we provide numerous types of functional display racks and storage racks for florists. All of our display and storage cabinets are manufactured from durable materials and designed to perform well in high humidity environments. Our display and storage racks are specifically designed to meet each florist’s specific branding and image. Also, we provide design, development, and installation support which alleviates the need for a florist to deal with several vendors for the same solution. Our display and storage racks are built with eco-friendly materials, are competitively priced, and do not compromise quality for the sake of price. Most importantly, we are committed to helping florists succeed through our after- sale service and ongoing education and assistance regarding trends in the retail floral industry.