Design reference: this page is not presented as a completed Benson Display client project. Use the layout and fixture ideas to describe your own requirements; specifications and project scope need separate confirmation.
Layout
First Floor
Entrance Area: Commonly features an eye-catching display of the latest and signature golf clubs. There is a display stand in the center, allowing 360-degree views of the clubs. Along the sides near the entrance, there could be small display niches for showcasing limited-edition or newly released accessories like branded golf balls and high-tech rangefinders.
Main Display Zone: Occupies the majority of the floor space with long rows of wooden shelves at varying heights. The lower shelves are ideal for storing and displaying golf bags, while the middle and upper shelves hold individual golf clubs, neatly arranged by type (drivers, irons, wedges, etc.). There are also sections with angled racks to better present the clubs’ designs and features.
Interactive Area: Set aside a corner for customers to test grip sizes or try out different club shafts. It may have small tables with sample club components and tools for comparison.
Second Floor
Exclusive Club Fitting Area: Equipped with specialized fitting stations where customers can get custom club fittings. The area has display cases showing different club head models, shaft materials, and grip options, along with digital monitors for analyzing swing data.
Apparel and Lifestyle Section: Features wooden clothing racks with hangers for displaying golf apparel, from stylish polo shirts to waterproof jackets. There are also mannequins dressed in complete golf outfits to give customers a visual idea of how the clothes look when worn. In addition, there could be display shelves for golf-themed accessories like watches, sunglasses, and luxury golf-themed collectibles.
Relaxation and Consultation Zone: A comfortable seating area with plush sofas and coffee tables, where customers can sit and discuss their golf equipment needs with staff or simply relax and browse through golf magazines provided.
Features
Quality Wood Construction: Made from premium hardwoods such as teak or cherry wood, known for their durability and beautiful grain patterns. The wood is carefully selected and treated to resist warping and maintain its integrity over time. The edges are smoothly finished, often with rounded corners for a sleek and safe appearance. The surfaces may have a protective clear coat that not only enhances the wood’s natural beauty but also makes it easy to clean.
Versatile Display Options: Adjustable shelves and racks that can be customized according to the size and quantity of the golf equipment being displayed. Some racks have sliding mechanisms to change the display angle or access items more easily. There are built-in dividers on the shelves to separate different types of clubs or accessories neatly, preventing them from getting jumbled together.
Lighting Integration: Soft, warm LED lighting is installed throughout the display rack. On the first floor, track lighting is used to spotlight specific areas or high-value items. On the second floor, pendant lights above the fitting stations and wall sconces in the apparel section create an inviting and well-lit atmosphere. The lighting is designed to enhance the visual appeal of the golf equipment, highlighting details like club head engravings and the colors of the apparel.