Design reference: this page is not presented as a completed Benson Display client project. Use the layout and fixture ideas to describe your own requirements; specifications and project scope need separate confirmation.
The brand design of the Garosu-gil Perfume House in Seoul has created a new landmark for perfume lovers and increased its global influence with the opening of this first Seoul store. The interior architecture of the store reflects the brand’s unparalleled reputation for quality and engagement.
Element
“The Perfume House” is the first niche perfume collection store in Korea. Due to the deep and asymmetrical terrain of Garosu-gil. Divide the space in the store into a showroom, boutique and Lab office. Divide these spaces and delineate the geometric treatment of ceiling lights and shelf lighting. Which runs through the combination of spaces. The design elements include light, reflection and materials, and combine classic fragrances with modern urban atmosphere. Perfume as a classic element and Garosu-gil as a fashionable urban element are ideal design elements for the creation of the Perfume House.
Concept
The grand concept of this store is minimalism, classic and laboratory style, and the niche concept is from French handmade design. People can stimulate emotions through the experience space full of fragrance. The flow of people can through exquisite shelves and ceiling lights. And the visual illusion created by materials makes people stay in the store longer. People can enter the store through the diagonal bar, sit by the huge floor-to-ceiling windows and enjoy the fragrance of the perfume.
Set up wall cabinets for glass display, and each layer has glass shelves. Each type of perfume is displayed in categories. Set up spotlights on the top to focus on the perfume products. Set up large floor-to-ceiling windows to cleverly introduce natural light, which can increase the indoor brightness while effectively being green and environmentally friendly. Customers entering the store can sit in front of the floor-to-ceiling windows to feel the fragrance while enjoying the scenery outside. Passersby can also observe the interior design and attract the store to appreciate and consult.
Display
Set up a perfume showroom, and the surrounding design separates the perfume bar from other areas. The display cabinets designed along the wall display perfumes in multiple layers. And they are classified and placed according to the type and rarity of the perfume. Set the center island in the middle as the fragrance testing area. Popular perfumes and classic perfumes are packaged and used separately, and customers can try them according to their preferences.
From a technical perspective, the feature of a perfume store is the wide variety of perfumes in the store. Therefore, we designed a ventilation system several times more than other retail stores to create an odor-free space so that people can only smell the fragrance in front of the perfume. The composition of the space can create comfortable and relaxing space, allowing people to enjoy the fragrance in a unique space
Reception desk
The reception desk at the entrance is marble, and the white ink pattern adds some highlights to the design. The glass display area on the countertop can display some perfume products for decoration or customers can buy them when they check out. The wooden wall cabinet behind the reception desk displays perfumes on each layer, and customers can also buy or consult about the types of perfumes. Install a storage cabinet under the reception desk to effectively store packaging bags and other related items to keep the store clean.
The design concept is minimalist, classic and laboratory style. Exquisite shelves and lighting guide the flow of people, and the visual illusion created by materials prolongs the customer’s stay. The store is equipped with glass display cabinets, spotlights focus on products, and large floor-to-ceiling windows bring in natural light. The perfumes in the exhibition hall are classified and displayed by type and rarity. And a fragrance testing area is in the center. The entrance reception desk is marble, equipped with a display area and lockers. The ventilation system is strengthened to ensure the purity of the smell. Creating a comfortable fragrance experience space for customers.