Design reference: this page is not presented as a completed Benson Display client project. Use the layout and fixture ideas to describe your own requirements; specifications and project scope need separate confirmation.
For baby retail shop, both the design and layout, as well as custom display fixtures, should not only act as decorative afterthoughts; but more so, strategic tools to define a customer’s experience, increase sales and customer loyalty. The design of this type of baby shop illustrates how to combine calm aesthetics with strong functional use. The pastel colour palette and layered lighting provides a nurturing environment; The open, zoned interior allows for strollers to be pushed around and eases the experience of being overwhelmed; and functional display fixtures that are modular in design and product specific allow for the presentation of dynamic inventory.
Interior Design
In terms of its aesthetic direction, the soft side takes inspiration from soft, gender-neutral palettes and incorporates both light-hearted and formal architectural accents; it rejects the overly cutesy, hyper-gender-oriented items seen in many traditional baby retail shop. Display fixtures with arched entrances, wall niches, and shelves resembling houses, contribute to creating a home-like environment. The baby retail shop relies on a consistent colour palette rather than a series of bright, thereby retaining its ability to display a large variety of products while maintaining an airy and uncluttered appearance.
Layout
According to industry research, a significant percentage of customers (80-90%) arrive at baby retail store with a stroller. This baby retail shop’s floor plan consists of an open, wide aisle that allows multiple strollers to travel down the aisles. The central pillar also connects with the flow of traffic through the use of arched openings that allow customers to visually “way-find” through the shop between different zones. Baby retail shop design’s layout include zones such as Clothing, Baby Gear/Equipment, Feeding, and Toys/Gifts. To assist customers with locating products, the zones will be showcased through a variety of subtle styles of display fixtures to create a unique experience for shoppers.
Custom Display Fixtures
Tiered display racks (located in both the center and perimeter zone): These racks allow for a variety of product sizes by using multiple layers (tier). The face of the display racks is created using soft pastel laminates and light wood framing. The tiered design allows you to see layers behind and reduces the amount of “hidden” inventory that might not otherwise be visible to the customer.
Arched display shelf: The arched element allows a baby shop to maintain its architectural theme within your store by creating a point of interest for customers. The rounded edges of the shelves are also to help meet safety requirements. Open shelving allows for 360-degree scanning of the products on display.
House-shaped wall showcases: The small showcases create a wonderful visual effect/appearance for the smaller, higher-dollar items. The rounded shape of the “house” display fixtures also provides security from small items falling between shelves and gives a nice visual appeal.
Low-profile display tables: These display tables are specifically placed within the high-traffic areas of the store. This display fixtures allows parents to lay out their clothing to view and inspect what’s available to them without having to hold everything while they manage babies or strollers.