Design reference: this page is not presented as a completed Benson Display client project. Use the layout and fixture ideas to describe your own requirements; specifications and project scope need separate confirmation.
A snack store that combines visual appeal with practical functions can not only become a popular spot in the city, but also directly enhance consumers’ shopping desire and repeat purchase rate. This pink-themed snack store design centered around the IP of “Zhu Xiaopit” perfectly integrates cute aesthetics with commercial functions.
Color
The entire store features a pastel pink theme throughout the shop, using cool pastels in light blue and bright yellow colors. This layered theme is in perfect harmony with the theme preferences of our customers.
Main color: Soft pink
Using a lot of soft pink throughout the store, including the tiled flooring and shelving units. This excessive use of soft pink establishes a very calming and comfortable feel to the store and prevents customers from being visually fatigued by the packaging colours of the products displayed on the shelves. While directing customers’ visual attention towards these product colours.
Assistant: Light blue and bright yellow
Using light blue and bright yellow as a combination, you create a very calming environment because of the attractive colours against the warmth of the pinks on your walls, with the pink soft-surface station and cabinets. The large, bright yellow banner at the entry point of the store will pull in the consumers as well to browse.
Neutral: Black and white
The black and white dot patterns on the perforated panel cash register and the tabletop add a professional touch to the lively color scheme. This classic color combination not only enhances the modern feel of the space but also makes the cartoon elements of the IP image appear more refined.
Display Racks
The design of the display racks and display cabinets in the store has fully taken into account the display requirements for snack products and the shopping paths of customers. It achieves the commercial goal of attracting traffic and generating sales.
(1) Customized display stand
Double-sided shelves: Adopt a structure design featuring a pink frame and layered partitions. The layer height can adjust according to the size of the snack packaging. The upper layer displays lightweight bagged snacks. The middle layer holds boxed foods. The bottom layer stores large packages of goods. This not only ensures the display but also caters to customers’ browsing habits from top to bottom.
Entrance display: The yellow entry display uses the IP brand image; the display is an open display style. Not only does the display serve as an area to exhibit promotional products, it is also a location for people to take photographs and share them on social media.
Wall-mounted display rack: The display rack consists of several shelving units vertically arranged along the wall that have been designed to display small, snack-size items. The light box above the racks is clearly marked with the various types of products displayed on the racks so that the public can easily identify.
(2) Professional display cabinets
The entire row of pink-framed refrigerators on the right adopts a double-layer insulating glass door design. This not only ensures the refrigeration effect but also makes the beverages, ice creams, and other goods inside the cabinets clearly visible. At the same time, the anti-fog design of the glass doors ensures that the goods clear displaying in any environment.
Functional Zoning
The cashier area adopts a perforated panel + color-matching design. The pink perforated panel background wall can be flexibly used to hang promotional materials and surrounding products. The blue-pink color-matched cabinet not only hides the storage space but also forms a harmony with the overall color system. The self-checkout machine next to it effectively alleviates the queuing pressure during peak hours.
2. Leisure Area
The long tables and pink high-back chairs placed deep within the store have broken the traditional pattern of snack shops. The tabletop features a polka dot design. Combined with the IP-themed photo wall on the wall, it creates a relaxed social atmosphere. This area not only allows customers to take a break during their shopping but also extends their stay time and increases the possibility of making a second purchase.
This pink snack store has successfully created a high-appeal, highly experiential and highly conversion-oriented consumption environment through the synergy of color, display and functionality, laying a solid foundation for the sustainable operation of the snack store.