New guideline-How to create an retro-style Italian food shop design

Maybe you are struggling with your store design, here is our food store design for an Italian restaurant.

Design Concept

The store breaks the traditional Italian restaurant design, mainly in dark brown color, to create a calm and stylish design. The design is based on a minimalist style, with simple lines, to recreate a new concept of Italian food and drink. Allowing customers to experience the unique charm of Italy once again.
Target Groups

The design is created for two target groups: local residents who seek freshness and creativity in their daily lives. And whose uniquely designed restaurants can become a new stronghold for consumption in new neighborhoods, meeting the needs of daily socializing and sampling.
The second is a large number of pursuing of fashionable minimalist style in line with the aesthetics of contemporary young people. Which can be card photo sharing places, expanding the customer base.

Location  Selection

Location settings should preferably have both high traffic and cost-effective features. Priority is given to stores in lively neighborhoods and around shopping malls, so as to ensure the flow of traffic, but also to avoid the high cost of leasing.

Concept

Logos and slogans can be seen everywhere on the walls of the store, and keep the same tone with the color of the store, integrating the brand into the space to create a harmonious effect, which can also increase the impression of customers.

The wide use of panoramic floor-to-ceiling window design maximizes the use of natural light into the interior. Increasing the brightness and transparency of the interior, freeing the dark-colored space from oppression and creating an open environment. Secondly, it also allows passers-by to see the interior design, the operation scene of the store staff and the product display to attract consumption.

Layout

The store is divided according to the function of the area, divided into a working display area, a rest area and a viewing area.

In the working area, three ice-cream machines and sinks are professionally installed to meet the needs of the main products, such as ice-cream. The walls are extended to the top with wooden veneer in the same color and with the logo printed on it. Spotlights are embedded at the top and cylindrical chandeliers are installed on both weeks to strengthen the lighting in the operation area. A white logo is printed on the front of the top, and a green, white and red slogan is used to convey the cultural characteristics of Italy.

Floor-to-ceiling windows are used on one side of the working area to create the effect of an open kitchen. So that customers can watch the details of the staff’s work from the outside, and the production process is fully transparent to increase trust.

The front of the working area adopts an L-shaped design, and the front side uses a glass display to show the specialty desserts for customers to choose. At the other end, a spice table is set up with a glass cover to keep the table surface clean and tidy and prevent dust from falling into it.

Rest area

The use of sofas to form an enclosed layout to form an independent space. Creating a semi-private dining environment can maximize the use of space to provide customers with a quiet dining environment. At the same time can have a more independent communication, soft sofas and warm lighting design suitable for family dinners and other activities to enhance the consumer experience.

In the viewing area, the tables and chairs for dining are designed by the floor-to-ceiling windows. Which is conducive to maximizing the use of space and rationally arranging the seats on the one hand. And on the other hand, arranging the location by the windows allows customers to enjoy the scenery of the neighborhood while dining. Which increases the dining experience and creates a harmonious and quiet range.

Materials used

The logo is mainly used in acrylic materials and stickers, acrylic its durability and texture, the flexible use of stickers with balanced interior design.
The top of the work area uses chandeliers and spotlights to emphasize the product design. And the corridor is decorated with classical lantern-shaped lamps with a retro feel.

The cooking table in the work area mainly uses plywood, as a food-grade accessible products. The material used in the cooking table has the following characteristics, waterproof, high temperature resistance, moisture-proof, easy to clean.

The long wood grain table is made of mdf material. It is easy to shape and can be changed in size and shape according to the requirements of the store.

Lighting effect

The store adopts different types of lamps and lanterns, such as octagonal lamps, cylindrical chandeliers, wall lamps and spotlights. Different lamps produce different lighting effects in the store. The octagonal lamps used in the public corridors can be used to create a retro atmosphere and a quiet environment. Cylinder chandeliers are mostly used in the work area to increase the basic lighting.  At the same time its simple and stylish characteristics for the space to add some design features.

Wall lamps are also mainly used in the work area. Focusing on lighting slogan, forming a new highlight at the same time can also attract customer interest.
The use of spotlights can focus on lighting in the display area. Increase the display details, customers can more clearly see the specific appearance of the food.

Conclusion

Designing the cultural characteristics of the restaurant needs to start from the actual. According to its cultural characteristics and innovative design of the store to transform. That is, to attract the local residents into the store to consume, but also to expand the target group, to attract young customers.